We create videos for busy, ambitious and trailblazing businesses.

Creating great content comes down to several things:

First up is your copywriting – everything from your hook, script, and the copy you use for your post. All of these play a massive role in your content’s success.

Secondly, your videos. Creating videos that are designed for your target market to consume – making it so that the hook, thumbnails, and the imagery align with their expectations.

Thirdly, your distribution strategy. Looking at your content strategy from a bird’s eye view – where does each piece fit into your funnel, what does your audience want to know, and what will get them to convert? Also, a big part of this is which platforms you use and what content looks like for each of these.

Seems a bit overwhelming? Don’t worry, we take care of all of these for you with our content packages.

Firstly, there’s no right or wrong answer here. Sometimes it’s better to have an in-house team and sometimes it’s better to outsource. We believe outsourcing your content production needs is better because content production isn’t just one person.

• Our team is made up of researchers who spend their days looking at trends and data to see what people are actually searching for or wanting to know.
• We have copywriters who craft your script, copy and other materials.
• We have a production team that creates the videos for you and edits them into deliverables that meet platform-specific requirements.
• We have graphic designers who are experts at creating conversion thumbnails and carousels.
• We have distributors who know when it’s best to get your content out and in front of the right people.

Some of our team is in-house and some we contract out, but we have a cohesive team and system in place to deliver good content that converts to you.

If you were to bring this in-house, you’re looking at least 5-6 extra people on your team, and that’s not including software, equipment, or licensing.

This isn’t feasible for most businesses. In this case, outsourcing your content production needs to Dark Matter makes perfect sense.

However, if you already have an in-house team or a business with 100+ FTEs, that’s when it makes sense to bring it in-house. Dark Matter can coach your teams on how to use our systems and processes to create good, conversion-ready content.

Marketing, creative agencies, and video production companies are great at what they do. Where you go will largely depend on what you need.

Marketing agencies are great at media buying, setting up campaigns, and creating strategies. But they may not have in-house expertise to advise and execute on organic content growth. Every agency is different and has different resources. We work collaboratively with marketing agencies in New Zealand as an outsourced partner for content expertise. They’re good at paid ad campaigns; we’re good at content.

If you need a really polished video for a TV ad or a high-end campaign, that’s where video production companies come in. They have the expertise to craft a narrative, storyboard, create scripts, and produce the videos. Because most video production companies focus on creating one video at a time, their expertise doesn’t correlate with researching and creating organic, ongoing content for growth.

Dark Matter is solely focused on content strategy and production. We sit in between a marketing agency and a video production company. We don’t do paid ads or high-spec, TV-level video production. Instead, our expertise is researching content trends, keywords, and search data and creating videos that build your expertise and grow your business. Our strategies and tactics are tested and backed by data.

We cannot stand guesswork. So everything we do, we make sure that it has the highest chance of success when it comes to building your content-led company.

Yes and no. Dark Matter focuses on three key target markets: Professional Services, B2B companies, and Advisory (Brokers, Agents, and Salespeople).

Why these sectors? When we look at building expertise and, as a result, building a content-led company, we need to be able to create content that addresses a problem that people have. We also need to look at the lifetime value of a client.

For most companies in these three markets, the lifetime value for one client will easily cover the costs of our content packages for that month. It makes a lot of sense for them.

If we look at product-based companies or hospitality, they would have to sell a large amount of product to justify their spend on content. It’s not impossible, but it does take a lot of time to build.

Don’t worry, even if you don’t fit our target markets, our content coaching and online sprints will help you get started with content easily.

Great question! Our target market is split into three niches.

We work with professional service firms such as accounting, law, and engineering. We also work closely with aerospace companies, as well as other companies under the professional services banner.

We work with B2B and complex product companies, which are any businesses that sell solely to other businesses. This could include SaaS or software companies, IT and infrastructure, construction services, or manufacturing.

Lastly, we work with brokers and advisers who are in the business of selling, giving advice, or dealing with technical subject matter. We can help build your expertise in your industry.

Easy! Just book a free, no-obligation 15-minute call, or message us through our contact page.

Once you’re happy, we’ll send over a sign-up form. From here, we’ll onboard you as a client, set expectations, lock in dates, and get access to your brand collateral.

Then, we’ll get to work researching your industry and creating some content. It’s as easy as that!