Old websites and bad videos… How are these related?


We’ve all been there, you see something that captures your attention, you click through, go to their website and the first thing you see? An old, and i mean mid 90’s looking website that hasnt been updated in years and it leaves you wondering… are they still in business? Do you feel a little bit put off when this happens to you? Does it hold you back from buying or engaging with them?

That’s the same effect video has on your business. if done half-heartedly, it doesn’t leave a very tasteful experience for your audience right? Here’s a brilliant quote from Maya Angelou that I feel fits very well in this scenario:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”

Image credit: Mental Floss

A large part of your customers decision making process relies heavily on how you made them feel. If you’re a professional offering your services, is your video representative of the level of service you offer? Does it leave your audience feeling positive and inspired to get in touch with you?

One of the easiest ways to inspire action from your audience is authenticity. I’m sure you’ve heard the phrase “people buy from people.” Here’s two important things to consider creating more authentic videos for your business.

As usual, if you want to discuss further, I’m always down for a coffee and chat!

First and I think the most important. Do you resonate with your own content? Is the topic you’ll be talking about something that you’re passionate about? Do you get the kicks out of it? If yes, go for it! If not, maybe it fits better in some other form such as a blog or a podcast. Video is a medium that shows your emotions through sight and sound. If one is off, the video already seems forced and unauthentic. Here are some key questions you should ask before creating videos.

Is the video something that resonates with you?

If not, what other mediums could it work with?

Photo by Will Francison Unsplash

Secondly, ditch the script. After doing hundreds of corporate videos, I’ve learnt (funnily enough, from a client) videos that are unscripted, come across more natural on video. Why’s that? Reading a script can often make you look rigid and your voice sound robotic as you’re trying to remember your lines.

What I often recommend, is to create a list of prompts or bullet points that you can quickly glance at and keeps you on track so you can control your narrative. It may take a few attempts, but that’s okay. Have fun and embrace the unknown, you’ll find that it become more clear and concise as you go. Also, embrace your mistakes, it makes you human.

Photo by Noémi Macavei-Katóczon Unsplash

Bonus tip: Audio is king! Your audience may forgive mistakes in your footage, however, if they have trouble understanding what you’re saying, you’ve most likely lost them for good. Record audio from at least two different sources. I recommended using a lavalier microphone on you and a second recorder on a table pointing at you. If you can, refrain from post processing voices, the more authentic it sounds, the better!

Photo by Jason Rosewellon Unsplash

Once again, if something piques your interest, I’m always down for a coffee and chat!

Kaushik

www.darkmatter.nz| hello@darkmatter.nz | @darkmatter.films

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