There’s more to filming corporate videos than just the videos, it’s about telling brand stories. Engaging viewers and building your authority.
Before you do anything, it’s important to know exactly who your target market is and what channels or platforms they’re consuming your content for example – are they finding you on social media or on your website or both?
Once you’re familiar with your audience, there are 5 key steps to getting started with corporate video production:
1. Determine the Purpose of Your Video
All video objectives are largely dependent on the company and industry.
For instance, a video for promotional purposes in real estate is going to showcase very different elements than one for onboarding new employees at a law firm.
When you know what you’re making a video for – be it sales, brand awareness, entertainment or to showcase a new product – it lays the foundation for the entire process.
Possible objectives for a video can be:
- Provide useful information about a product or service
- Promote new or existing products or services
- Offer free advice
- Company promotional purposes
Depending on what you want to do with your video, be sure to consult online sources or a professional to know what format, quality and type of file you need to produce your video in. For example, videos for Instagram have different file sizes and other restrictions than videos for YouTube.
2. Decide Who Should Make the Videos
If you want to make a video yourself, you’ll need a good quality camera, a well-thought-out script and an editor.
If you don’t have time restrictions for the project and are looking to develop the skills yourself then there are lots of free resources available that can help. One of those resources is our seven-day challenge, which you can check out here. However, if you’re time-constrained, rather hire an expert.
Yes, it might cost more to do so but the amount of time that you’ll save having to teach yourself editing, scriptwriting, filming etc. is worth it and the production value will be much higher.
3. Choose the Type of Video & Format
There are many different types of videos that can be created depending on the need for your business. For example, if you’re selling pet products such as dog food, then an informational video about why your ingredients are better would be ideal.
There are different types of videos that you can produce, each of which has its own format, namely:
- Case Studies: This video type consists of walking yur viewer through the process of solving their problems. The video follows an emotional narrative that identifies the problem, pain, solution and then the outcome.
- Talking head: This format typically consists of an individual talking to camera on a particular topic or product. Known as a talking head video because you can see their faces as if they were presenting to you.
- Video Outreach: Interview style videos where a professional speaks to another to offer information and or professional insight into a topic is an excellent way to be informative. This type of content is also very shareable.
4. Layout Content for your videos
To make filming much smoother, it’s important to have a structured, thought-out plan beforehand. Think about it; a movie shoot doesn’t begin without a script and storyline and this is no different.
Laying out the content means following outlining your script, for example, if your video format is someone explaining a product, it should look something like this:
- Introducing the company
- Demonstrating the product
- Reading or showing personalised testimonials from clients
- Speaking about upcoming events or demos (if applicable)
- Telling people where they can buy the product
- Signing off the video.
5. Edit and Upload Your Videos to a Platform You Can Share
Once your video is made, the hard part is over but it’s only the beginning.
Uploading your video to your most popular platforms and sharing it across communication channels helps to boost your efforts.
Social media platforms like YouTube, Facebook, Instagram and LinkedIn are excellent tools to use to host and share your video content. Most importantly, each of them has an option to put money behind your video to help more people see it – this is called sponsored media.
Making high-quality videos, whether on your own or through an agency is the first step to getting your business name out there.
Dark Matter specialises in videos that help to build your business authority and inspires your audience to take action.
We also have a library of resources, ready to download.
Contact us today for more.