Creating content led companies. That’s our superpower.
These days, companies are required to create high volumes of content that are well produced and dripping with value.
The problem is that as a business, you probably don’t have the time or resources to keep up with this demand. As a result, you see your competitors with inferior products lap you over and over again.
What makes it even worse is that you don’t really know where to start or what to do, so most businesses don’t end up doing anything.
Dark Matter is here to change that. We’ve been creating content for a long time, during which period we’ve seen what works, what doesn’t, what leads to growth, and how to leverage that.
We exist at the intersection of traditional marketing (paid ads, media buying, etc.) and video production. This is where a lot of opportunities exist but often don’t get the airtime it deserves.
We don’t create for algorithms or platforms; we create for people. At the end of the day, it’s people that will consume your content and do business with you.
Why is the field changing? Marketing methods no longer work, audiences are no longer engaged, third-party tracking is slowly being killed off, and people have increased awareness about privacy. Hence, they don’t engage with companies that fail on this front.
The result of this is that paid marketing is becoming harder, but content is becoming more trusted and the go-to. What is obvious is that your audience wants content that is genuinely entertaining and valuable, not ads following them around wherever they go.
The future of your business growth is creating a content-led company with an audience base that loves what you do and create.
Building an audience organically through content will be the reason businesses survive and thrive in this new era of content-led companies.
Our core value #1
Intense Focus
Do less but do it better. We give all our focus to everything we do so we can be fully invested and get more done, better.
Our core value #2
Win Win Mentality
We only succeed when our clients succeed. We always strive achieve success so we can succeed ourselves.
Our core value #3
Out of the Box Thinking
We immerse ourselves in everything we do so that we can inspire fresh, out-of-the-box ideas, philosophies, and thinking.