About Dark Matter

Data driven Production Company dedicated to building cutting-edge video and audio experiences that tell a story and captivate your audience.

Dark Matter was created for the ones who see things differently, The ones who believe status quos are made to be broken, the ones who create their own rules and the ones who believe, the only way to change things is to act. We’re action inspiring storytellers and film-makers.

But all this means nothing without a soaring objective: Ours? To create content for companies that want to set trends, not follow. To create content for businesses who want to create change and inspire a new breed of people who see things in a different light. To inspire entire audiences to take meaningful action.

Every idea starts with a problem. Ours was simple: production companies are all churning out the same type of content. Eventually, it all becomes monotonous and vague. It doesn’t inspire action. We want to create content that inspired action.

Creating videos that inspire action isn’t hard, all it takes is a little bit of legwork. It turns out, all you have to do is ask. What inspires action for your audience, what does your audience want to see, how can we make videos that inspire that action. I don’t mean action in terms of conversions or generating leads, I truly believe that’s a bi-product of what you do. Action to us, it’s about staying true to you values and inspiring your audience to stay true to theirs.

We started Darkmatter to create an alternative.

By circumventing traditional video production processes, treating each video project like a lean startup, A/B testing film content and engaging with your customers directly to get an idea of what they want, we’re able to provide bespoke video production, that people actually want to watch.

We believe, there’s always a story. It’s all about stories. Everything’s got a story in it. Change the story, change the world, inspire action, grow your business.

We also believe that producing films for your business should be thoughtful, validated and tested to get the best results for your audience.

We want to see a change in the way companies approach video production. The change we want to see is audience centric content that they’ve had a say in. Content that’s built by your audience, that resonates with your audience and inspire action with your audience. We see ourselves as action inspiring, storytellers who create commercial films.

So, why us?

We look for patterns and trends that you best customers have in common.

Because we ask questions and find out what makes them click. We find the tip of the bell curve that appeals to the broadest range of your best clients. 20% of your clients make up 80% of your sales. We find out what the 20% react to, what they want to see, why they come back and how do they interact online. All based on researched and validated data.

Asking questions helps us find trends and patterns. It identifies the traits that make up… your best clients. We then package it up and create a video that gets you results!

About Kaushik

Hi I’m Kaushik. I’m a film-maker and I’m all about business for good. Producing films is my bread and butter. I create videos for organisations, with a strong focus on telling the story beneath. I focus on capturing the most authentic and organic version of you as well as your business.

With Dark Matter, I’ve had the pleasure of creating content for the likes of Lincoln University, BNZ C101, TEDxCHCH, BizDojo and Smart & Wise amongst others.

Aside from Dark Matter, I’m a wedding film-maker, prolific traveller and continuous learner. I’m always keen to have a chat, do feel free to get in touch.

Our social responsibility

Video production can be damaging to our environment. From air travel to travelling in cars we’re putting carbon in the atmosphere.

For every project that we do, we plant 5 native trees all over New Zealand. For all our projects that require car travel, we try and use our electric vehicle and for air travel, we offset our carbon using Air New Zealand’s Fly Neutral Programme.

We donate to trees that count. Trees that count have planted more than 24 million trees since 2016 alone and they’ve been planting since the 90’s.

Ready to start a project?

Contact Us