Content Marketing Course Creative Content Sprint

We’ll guide you through all the steps to create content that fosters long-term business and personal growth. By going through this course, you’ll be able to take all of that knowledge, expertise, and experience and convert it into content that your audience will love, think about, talk about, and do business with.

We will teach you the basics of creating successful content that generates leads and builds your profile. Creating content can often seem overwhelming, but we have simplified this process to make it as actionable as possible.

Creating content for everyone is like creating content for no one. Therefore, in this course, you’ll complete an audience persona project that helps you define your ideal target audience. This will set your content apart and give you a competitive edge. The end result will be a steady stream of warm leads and people who love your content.

Learn how to deliver your content in a way that engages your audience and creates content that they actually want to watch and consume. Backed up by content and keyword research, we’ll show you how to complete it.

By completing this sprint, you will learn how to define your brand persona and create content that resonates with your target audience, ensuring that you and your brand will be remembered.

In this module, you will learn the basics of content creation, including the specifics of each platform and the types of content that belong at different stages of your sales journey. We will also address common misconceptions and explore reasons why people sometimes stop creating content.

As part of your project for this module, you will evaluate where you fit within the content marketplace. This will involve identifying your relationship with other creators and gaining a deeper understanding of your motivations for creating content.

Module two focuses on understanding your ideal customers and creating audience personas. The module highlights common mistakes made by creators when building audience personas and provides strategies to avoid them.

Your project for this module will involve identifying your key audience personas that you’re creating content for and assessing your fit as a creator for that audience.

Differentiate your content in the minds of your audience. In module three, you’ll learn how to conduct creator research on other content creators, a content SWOT analysis comparing your strengths and weaknesses to theirs and where the opportunities lie, and we’ll look at identifying alternatives your audience might consider in your niche.

Your project for this module is to create a position of difference from other creators that will entice your audience to consume your content and show your insights in the best possible frame of reference. We’ll also identify points of differentiation that will set you apart from other creators in your niche.

In module four, we will explore everything about content creation. We will create your content funnel and content stack, which includes short, medium, and long-form content you need to create and when. We will also cover how and where to generate content ideas, how to create your content, and touch on repurposing and batch producing.

This module will involve many projects where we will put what we have learned in the previous modules into action.