Data-Driven Video Production

How do we ensure our videos help you grow your business and connect with your prospects?

Our area of expertise is ROI driven video production with the goal of growing sales, generating leads and increasing revenue. We believe that by systematically researching, creating and implementing videos in your sales funnel, we can help you create a more efficient sales process, build an incredibly personable brand and help you gain an unprecedented advantage over your competition by using video in a meaningful way.

We know videos are powerful but we’re not tapping into its full potential by creating content designed for brand awareness. Hence, Dark Matter solely focuses on videos that generate prospects, qualify leads and gives you an edge over your competitors. Using videos strategically in your sales process means your sales team is working smarter, more efficiently and you have access to actionable data to help make robust decisions. Here’s a glimpse into how we work.

 

During the strategy call, We’ll ask you a bunch of questions to help us get a better understanding of your process. We’ll then send you a report with actionable tips to improve sales using video.

During the second phase, we take an in-depth look at your process and funnel. We lookout where prospects are dropping off, why they’re looking for and use metrics to help qualify leads.

Once we know why your prospects aren’t progressing or why there are bottlenecks in your process, we build different personas for different parts of your funnel. This way, we’re answering to the specific needs for each persona group. This is where we develop your tone of voice and vernacular

Once we’ve created the personas, we need to identify the objective and goals we’d like to achieve by creating these videos for them. We identify metrics that we can track that will allow us to determine success and failures.

When we’ve got a good idea of your customers, and goals we can then start to develop the key topics and messaging for each of your videos aligned to each of your personas and goals. Once we have the key topics and messages, we can start developing a script.

Pre-production is when we go through the process of planning, scheduling and logistics for the production process. This is where we arrange locations, talents and create a production plan, shot list and storyboards each of your videos.

Production is when we start filming your videos, this is when the cameras start rolling and all the pre-production and research culminates into this one phase.



Post production is when we build each video from the footage captured earlier. We create motion graphics, record voice-overs, add your branding and go through a series of revisions to ensure that the messaging and aesthetics of your video fits with your brand.

Depending on the metrics we want to track, it is imperative that we pick the right platforms for distribution. Platforms like YouTube and Vimeo provide basic metrics whilst Wistia can give you in-depth data to work with.

This is when we track metrics, analytics and data that indicate success for your videos. We look at a bunch of metrics that directly correlate to revenue growth as a result of video implementation in your process.

Our data-driven video process

01

Free 30 Minute Strategy Call

During the strategy call, We’ll ask you a bunch of question to help us get a better understanding of your process. We’ll then send you a report with actionable tips to improve sales using video.

02

Sales Process and Funnel Research

During the second phase, we take an in-depth look at your process and funnel. We lookout where prospects are dropping off, why they’re looking for and use metrics to help qualify leads.

03

Data Driven Production

After we have completed our research into your sales process and funnel, we begin the production phase. This is where we begin filming, editing and distribution of your videos.

04

Metrics and Reporting

After we’ve implemented the videos, we take an in-depth look at how the videos are performing, build a database of qualified leads using metrics and comparing to revenue increase.

Other services we offer

Video Production

Data Driven Video
Content Creation
Event Coverage

Audio Production

Podcast Recording
Podcast Mastering
Audio Recording

Motion Graphics

Motion Graphics Creation 
Animations
Interactive Design

Other Services

360 Degree Videos
Gear hire
Photography 

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