You don’t need to be a professional video creator to make good videos for your business – but it is important to know a few things before you start.
As these videos are a reflection of your business, they should be kept aligned with things like your corporate identity (CI), brand tone, core values and objectives.
However, you should also be creating content that entices viewers to like, share and watch your videos.
What Makes a Good Video?
A good video tells your story and helps your viewers to understand the benefits of what you are offering.
There are different types of videos, namely:
- Explainer videos – breaking down ideas
- Product demonstration – showcasing how products work
- Introduction videos – explaining who your company is
Before You Start
Knowing how to make videos for your business is not something that you can learn overnight. However, to ensure a smooth execution of your corporate video, having a plan of action is essential – before filming.
Determine your objectives for the video
Are you selling a product or creating a video for internal use? It’s important to know what the video is for to determine the flow of the story and how the final product should look.
Establish what platforms the video will be shown
If your video is to be uploaded to YouTube, you know that it needs to be of high quality and can be longer than an hour (if completely necessary).
Discuss your budget
Hiring professional camera operators, editors and other key team members is ideal. However, if it’s not in the budget, then you need to make an alternate plan.
Create a script
Even if you don’t know how to make a corporate video you should know that it all starts with the script. Ensure your key messaging is obvious throughout the video.
For more information, here are 5 steps to get started with corporate video production.
Tools And Equipment
If you’re producing a small-scale video from home, you’ll need a well-lit area and a good camera. Most mobile phones have high quality cameras built in. If your video needs to be on a larger scale, then you’ll need:
- Camera – There’s no right or wrong camera to use however, if you’re planning on creating several videos and stills, a DSLR camera is best.
- Lighting – Good, balanced and consistent lighting throughout means that the final product will look consistent.
- Tripod – Essential for holding the camera and creating smooth moving shots. The tripod head should be adjustable to pan, tilt and rotate the camera.
- Sound – If your video has speaking rolls, be sure to include a microphone as part of your equipment. Alternatively, if it’s just voice overs, this can be recorded and added later.
7 Tips for Creating Compelling Videos
1. Stay focused on your goals and objectives
The average person’s attention span is approximately 8 seconds. While video can potentially hold our attention for longer, stay focussed on the video goals and objectives to keep a viewer’s attention.
As a pro-tip, almost every shot on your storyboard must be in line with these objectives.
2. Keep the video short and concise
Too much information in your video quickly becomes confusing so be sure to focus on one point in your video.
Think about some of the most popular video platforms – TikTok and Instagram Reels. Short, video content keeps your attention for longer. It also makes it easier to share and engage with them across platforms.
To keep your videos short, it’s important that the first few seconds of your video grabs their attention.
3. Create engaging and entertaining Videos with strong call to action
Any content for a business should not only tell a compelling story but also deliver an actionable takeaway.
For your video to be engaging and/or entertaining, the message of the video should be easily digested by the viewer. Most importantly, the viewer should know exactly what they need to do after seeing the video.
For example – if the video is about a sale, the viewer should know how and where they can buy the product.
4. Show off your brand promise and company values
The goal of any company should be to create an emotional connection with their customers.
Creating a memorable, authentic, and appealing message is the best way to do this. Another way is to implement your videos as part of your overall marketing strategy which includes Google Search and social media. The messaging should be the same across.
5. Package videos effectively to get more views
If your business is already established, you should have a good idea which platforms work best to reach your target audience. If you don’t have this information, there’s only one way to get it and that’s to test.
Think of your packaged video as a trailer to your full content. It should be edited in a way to entice a viewer to watch, like and share your video. A packaged video should have:
- An enticing introduction
- A brief breakdown of the topic
- A call to action
Ideally, you want to share these package videos on social media, as part of an email campaign and/or paid media campaign.
6. Share your videos
We should all be sharing our videos with others because it’s a good way to build relationships and show people what we have to offer.
We need to share our videos with other people in order to encourage them, build relationships with them and show them what we have to offer. It’s a great way to market your services or products and start a conversation.
7. Consider mobile optimized live streaming
Live streaming and other live feeds are fast becoming a favourite for viewers to consume video. If your subject matter aligns with one of these formats, consider including it as part of your strategy.
Mobile optimised live streaming is another way for companies to showcase and share content on-the-go and doesn’t require as much equipment as a professional shoot.
Get Your Marketing Videos Out
When it comes to making your own corporate videos, don’t be afraid to learn from your mistakes.
If you need a professional video production company to help your business, we’ve got the skills, equipment and studio space to help. Alternatively, browse our library of free resources for further assistance.