No, the title isn’t clickbait. We worked with a client for three months, resulting in them generating nearly $10,000 in just 14 days. And the best part is, you can achieve the same results, and I’ll explain exactly how we did it.
Context:
This particular client is a coach who works remotely 99% of the time, focusing on individuals in various industries, with a primary emphasis on business owners and executives. His service offering is niche, super-focused, and often blurs the lines between business and personal coaching.
Product:
This client sought more time freedom while impacting every person who joined him. An online course wasn’t suitable, so after months of brainstorming, we pinpointed key factors:
- He loved the one-to-one element but was time-poor.
- He cherished interaction and the live nature of his work.
- Clients should derive value even in a one-to-many environment.
We opted for a hybrid community model, combining in-depth courses with a live weekly session.
Long story short, we created an interactive community allowing people to connect, engage with live sessions, and access pre-recorded courses and templates.
Execution:
Once we defined our goal, we entered creation mode:
- Figure out ‘non-negotiables’ and ‘nice-to-haves’: Defined a comprehensive list.
- Solid plan of attack: Set goals, timeframes, and milestones.
- Execution: Put dates in the calendar and built, involving an intense but rewarding time.
- Refine and soft launch: Initial sales came from this, leading to successful pre-sales.
- Hard launch: Opened everything in the platform, resulting in 36 people on launch day.
Sales Cycle Timeframe:
- October 12th – Pre-orders start
- October 12th – First sale
- October 25th – Pre-sell ends, community is live
- October 25th – $9,980.00 in pre-sales with $831.67 in MRR (monthly recurring revenue)
Results:
Goals achieved – 20 paid customers by October 25th, and 36 people in the community on launch day. All using his existing database and a waitlist.
Key Success Factors:
- Leveraging Superpower: The client’s live sessions brought energy, value, and collaboration.
- Clarity of Goal: Impacting as many people as possible influenced pricing and program delivery, attracting the right audience.
- Strategic Timing: Two-year refinement process before committing to the community concept.
So, there you have it. A well-executed digital product can have a massive impact on your business.
