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In recent years, video marketing has become one of the most popular ways for businesses to reach their audience. But is it effective for professional services businesses in New Zealand? In this post, we’ll explore the benefits of video marketing and how to implement it into your marketing strategy.

What is Video Marketing?

Video marketing involves creating and sharing videos that promote your brand, products, or services. This can include explainer videos, product demos, customer testimonials, and more. Video marketing is popular because it is engaging, memorable, and can help you stand out from your competitors.

The Benefits of Video Marketing for Professional Services Businesses

  1. Improved Engagement: Video marketing can help you connect with your audience on a deeper level. Videos are more engaging than text-based content and can help you convey your message more effectively.
  2. Increased Visibility: Videos can also help improve your visibility on search engines like Google. Including video content on your website can help improve your search rankings and drive more traffic to your site.
  3. Enhanced Brand Awareness: Video marketing can also help increase brand awareness. By creating videos that showcase your expertise and personality, you can establish yourself as a thought leader in your industry.
  4. Higher Conversion Rates: Video marketing can also lead to higher conversion rates. Including videos on your website or in your email marketing campaigns can help encourage visitors to take action and become customers.

How to Implement Video Marketing into Your Marketing Strategy

  1. Identify Your Goals: Before you start creating videos, identify your goals. Do you want to increase brand awareness, generate leads, or drive sales? Knowing your goals will help you create videos that are more effective.
  2. Know Your Audience: Understanding your target audience is also important. What type of videos would be most appealing to them? What topics would they be interested in learning more about?
  3. Choose Your Format: There are many different types of videos you can create, including explainer videos, product demos, customer testimonials, and more. Choose a format that aligns with your goals and resonates with your audience.
  4. Create High-Quality Content: Make sure your videos are high-quality and engaging. Poorly produced videos can actually do more harm than good for your brand.
  5. Promote Your Videos: Once you’ve created your videos, it’s important to promote them. Share them on social media, embed them on your website, and include them in your email marketing campaigns.


Video marketing can be a highly effective way for professional services businesses in New Zealand to connect with their audience and achieve their marketing goals. By following the tips outlined in this post, you can create high-quality video content that resonates with your audience and drives results for your business.

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