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Online Courses and Sprints.

Building Your Content Empire. 

Do you need proven systems and resources to help build your content empire? You're in the right place. Our "Building Your Content Empire" sprints will help you get started and scale for only $497 per year.

The first step to building your content empire.

Our online sprints – Launching August 23

Why do some businesses grow exponentially and become recognisable? They leverage content to dominate their industries. Growing your business through content isn’t something that just happens. It takes good processes, great tools, and a laser focus on understanding who consumes your content and what they find useful.

However, it doesn’t just happen overnight. It takes time to find your audience, time to build your following, and trial and error to find your groove.

What’s a sprint? Great question! Sprints are basically online courses that you can complete within a matter of hours. Get access to all of our sprints for $497 per year.

Our sprints are designed to get you started. We’ll give you all of the tools and resources to identify your target market, determine who would be a great fit, and show you how to find those people online. We’ll also teach you how to create great content that people actually want to watch and find helpful.

See what’s included in the bundle

Sprint 1: Launching August

Content Strategy Sprint

At the end of this sprint, you can expect to have a fully defined content strategy that focuses on identifying your target audience, niche, category, and facilitating growth. This could completely change the way you operate your business and allow you to grow.

Do this sprint first to set your foundations. It will make it a lot easier when you start creating content.

Sprint 2: Launching August

Creative Content Sprint

This sprint gets down to the nitty-gritty of content creation. You’ll learn how to generate content ideas, conduct keyword and trend research, and create and distribute your content while tracking key metrics to ensure success.

Once you have the strategy set, do this sprint next to learn how to create content.

Sprint 3: Launching September

Magnetic Attention Sprint

In this sprint, you’ll learn how to go from getting little to no engagement to creating content that positions you as an expert and builds an audience of future fans and buyers. You won’t find any templates or hacks here, just evergreen principles that you can use immediately.

Once you’ve set your foundation and learnt how to create, do this sprint to create magnetic content.

If you're feeling like:

  • No matter how many hours you put into content creation, you can’t seem to get it to work.
  • You’ve built a fantastic business, but you keep losing to your competitors and have to work extra hard to bring in leads.
  • You’re working in an environment where lots of other people are doing the same job or going after similar clients.

Our Building Your Content Empire course can help with any of these problems. Register your interest below to get access as soon as we launch.

If you’re still not sure, try our free course! Click the link below to register your interest. It offers free access for life, with no catches, just good information.

Who is this built for?

Ambitious Professionals

If you work in professional services industries like law, accounting, advisory, etc., our sprints are built with you in mind. If you’re on this page, you’re likely ambitious, wanting to grow your client base, looking for opportunities to stand out from the crowd, and, of course, build your reputation within your industry.

But the problem then becomes not knowing where to start, or perhaps starting and looking horrible, which in turn has the opposite impact. Don’t let those thoughts get in the way of your ambition. Our Build Your Content Empire sprints can help establish you as an authority in your industry that people look up to.

We understand that you may have questions or concerns. We’re here to help, so get in touch. We’re happy to answer all your questions.”

Bold B2B Businesses

B2B is a competitive space to be in. It’s even more frustrating when you see competitors growing much faster with inferior products or services. It leaves you wondering, how are they doing that? Are they better networkers, do they have a giant sales team, or are they just better?

The truth is, it doesn’t matter what they have. Humans like to deal with humans, and if you can consistently be seen, heard, and looked to for advice, you’re going to smash your targets in no time.

Our Build Your Content Empire sprints do exactly that. They help you identify your most profitable customers, validate their problems and pain, and create a robust strategy that organically builds your following and grows your business.

So, if you feel like your business could be better, give our sprints a go. Soon, they’ll be wondering what your superpower is.

Brokers, Salespeople, Advisers and Agents

If you’re in the mortgage broking, insurance advisory, or real estate game, this course is built with you in mind. What makes your industries unique is that you have time to build trust with people.

Your customers aren’t always buying houses or switching insurance companies, but when they are, and you’ve been seen and heard consistently giving factual and helpful advice, you’re in. They’ll immediately think of you, even though you’re playing the long game.

The opportunities that come from content are endless. You could be asked to be a guest on a podcast, maybe even news outlets will reach out to you for advice. We’ve seen this happen with our clients through content alone.

If you’re ready to step up your content game, give Build Your Content Empire sprints a go. We help you define your audience, validate their pain and problems, and show you how to create and repurpose your content.

If you have any questions, please don’t hesitate to reach out. We’re more than happy to chat.

About your coach

Way back in 1996, when I was only a few months old, little did I know that Bill Gates had sealed my fate. How? Bill Gates wrote an essay titled “Content Is King,” and boy was he right!

From YouTube becoming the go-to media engine to companies growing exponentially through the use of content, it’s no secret that content truly does reign supreme and now consumes every waking moment of my life… and yours too.

But not all content is created equal, and that’s where Dark Matter comes in. Our superpower is to create Content-Led Companies. But why is content so important?

Content is what people turn to in moments of need. Think about it, if you have a question, you most likely turn to Google. If you need entertainment, you most likely turn to YouTube. Here’s the kicker, those questions and videos are someone else’s content.

That’s why content is so important. It provides education, gives insights, and entertains. But most importantly, we learn and grow from each other. As a result, we grow personally, and so do our businesses.

You’re probably wondering, “That all sounds great, but does it actually work?” Oh yes, it does! Back in 2020, we decided to put our money where our mouth is. We decided to create a video a week for 52 weeks to see if it actually made a difference to our bottom line.

And oh, did it make a difference. These videos added an extra $60k to our revenue in just one year. We thought it was a fluke, so we did it again and again, and every year we noticed growth. Not only in our revenue but also in our business. People recognized Dark Matter, we became the go-to guys for content, and we’ve done this for many other businesses over the years.

In those two years, publishing content consistently was the only form of marketing we did. Content may be royalty, but consistency is the true ruler! Combine the two and you get a powerhouse duo.

Connect with me on Linkedin

Trial? Give our free course a go.

We’ve all been told at some point that we need to do content for our business, right? But the problem then becomes trying to figure out how to get started.

We’ve developed this FREE Create Your Content Blueprint Course to help you get started.

We can guarantee that by the end of this challenge, you’ll come out with a plan, a purpose, and most importantly, a clear vision on how and what to create videos on.