“People are not interested in you. They are not interested in me. They are interested in themselves— morning, noon, and after dinner.” Dale Carnegie
We put the needs of the viewer at the centre of everything we create, which is the most powerful way to execute a video production project.
To kick things off, we begin by putting ourselves in the shoes of your customer. We begin by identifying what kind of questions they would need answers to before they convert. We brainstorm emotional connections that we can use to tie them to your business. We figure out what is most important to them and why they need you to solve their pain paint.
We then package all of this up into a nice video that reduces their decision making fatigue, justifies their thoughts and positions you as their hero.