Case Study

LENTUNE CONSTRUCTION SOFTWARE

Lentune wanted to build stronger champions inside their reseller networks, starting with Simpro, a trade-based CRM. The challenge was ensuring Simpro’s customer success teams not only understood Lentune’s software, but also felt confident enough to recommend it to their own clients.

Without the right tools, Lentune’s message risked being diluted or lost in translation. To solve this, Dark Matter partnered with Lentune to create a series of engaging, easy-to-digest videos. One focused on empowering Simpro’s customer success teams through clear product education, while two others highlighted key features and real-world use cases that demonstrated Lentune’s value.