Case Study

Oderings Garden Centre

Oderings Garden Centres and their agency Attivo Media needed two things at once: a brand film with real production value, and a steady stream of practical how-to content that would keep the brand useful to gardeners right through the season. The challenge was doing both without the content series feeling like the poor cousin.

Dark Matter delivered both from one production line. Garden Newbs runs as a regular half-day shoot at the Christchurch garden centre, six 30-second videos per round, built from Oderings’ own storyboards, fronted by their team, and cut to a fixed title and end frame system so the series stays recognisable as it grows.

Alongside it we produced the brand film: a live-action piece with a VFX animated bee at its centre, shot on location over two days, finished with studio voiceover and Oderings’ sonic brand, and delivered in three formats for TV, streaming and social.

The series has run since spring 2025 and has been renewed into a second annual plan, now expanding into a new Garden Pros strand.

“Thank you both for your incredible work on the brand video.” Cushla Baggott – Chief Executive, Attivo Media