This week on showing up! Michael and I talk about buying real estate… in peoples minds! The way I like to look at it is, when we create videos that investment is going towards buying valuable real estate in peoples minds. It’s keeping you top of mind and in front of people. If you’re an accountant give people valuable, useful and quick snippets of information, you’re getting closer and closer to buying that piece of real estate in someone’s mind. What does this do? When someone asks them if they know of a good accountant, they immediately think of you, even though they may not even be your customer, you’re always front of mind because you’re seen, heard and most importantly, your advice is actioned.